A Practical Guide for Amazon Sellers, Wholesale Brands, and DTC Companies As ecommerce continues to evolve, one decision consistently separates brands that scale smoothly from those that struggle operationally: Choosing the right third-party logistics (3PL) partner. For many businesses, fulfillment begins as a simple operational necessity - storing inventory and shipping orders. But as order volume grows, marketplaces become stricter, and customer expectations increase, logis

Amazon returns and removals are one of the most misunderstood, under-optimized, and quietly expensive parts of running an Amazon FBA business. Most sellers obsess over sourcing, PPC, inbound logistics, and launch strategy - but once inventory enters Amazon’s fulfillment network, many assume Amazon will "handle the rest." That assumption is where margin slowly disappears. At West Coast Prep 3PL, we see this every day. Brands doing seven figures in revenue still lose tens or hu

If your inbound costs feel higher this year, you’re not imagining it. Amazon’s 2026 fee updates introduced higher inbound placement service fees and higher FBA fulfillment fees - and for many sellers, that has quietly changed their unit economics. But the real issue isn’t that fees went up. The real issue is that most sellers are still making inbound decisions based on shipping cost alone , instead of understanding their true total landed cost . And in 2026, that mistake is e

Amazon recently announced MCF Preferred Pricing , launching January 15, 2026 - a new incentive program offering up to 15% off Multi-Channel Fulfillment fees  and up to $1 per unit in FBA credits  for eligible sellers. On the surface, this sounds compelling. Lower fulfillment costs. A single inventory pool. Amazon shipping non-Amazon orders efficiently. But as someone who operates a 3PL and works daily with brands scaling across Amazon, DTC, Walmart, and wholesale, I want to u